Matt Might, a professor of computer science at the University of Utah, created The Illustrated Guide to a Ph.D., theorizing how the human knowledge works. It is graphically enclosed in a circle and it can be constantly pushed over the traced limit, thanks to the constant study and the curiosity that has always accompanied the Mankind since the beginning of its history. In fact, from birth and through all the steps of the education, a person keeps on learning more and more things, that become deeper and deeper until they saturate the available knowledge of a certain subject. At this point, specialty, research and commitment go on pushing this limit until it expands so much that it exits the first boundary and enlarges the individual knowledge.
This is both the role of human specialty and research, and the main point upon which we developed our Logo. The limit of human knowledge, graphically represented with a circle, also symbolizes the concepts of Perfection, Dynamism and Movement; the line that crosses the circle represents our unstoppable quest for innovation to break the boundaries of what we know, to push our knowledge over that same boundaries.
Our Logo’s colours are inspired by specific ideals. We chose a deep Blue and White for their capability to convey reliability, safety and in the meantime remind of the sea, the origin of Mankind, and sky which is historically human’s pioneering horizon. On the other hand, Silver is the colour of Design and Technology, two of our main competences. Bercella’s Logo synthetizes all this values: constant quest for knowledge, dynamism and the tension to excellence, while thinking out of the box to innovate ourselves and our world.
